YAQUÍ
Why Create "NACHT de CRUZ"
- Be Dope Be Different
- Dopeness
Plan OF ACTION
How Will I Achieve That?
- Stray Away From TRENDS
- To create a brand identity that is pure dopeness
The Vision
What’s All This For?
- For C R U Z to be a brand that is aligned to the truth
- Brand identity to a single word would be dope, dope by being different in all realms